Mike's column

How quickly the year seems to have passed. September presented some extraordinary challenges for the programme as a result of the 7.1 magnitude earthquake that struck Canterbury. Thankfully there was no loss of life, which is a credit to the building codes and practices we have here in New Zealand. Even for those of us who live in Canterbury it is still hard to comprehend the scale of destruction, both in the city centre where many of the older buildings were situated and out in the rural areas around ground zero of the quake, which is so very close to our offices in Lincoln. Moving forward over the next few months the rebuilding of the city will present opportunities for design and the building of greener, more efficient buildings. With good leadership and foresight, sustainable reconstruction practices can and should accelerate Christchurch’s move towards a more efficient, low carbon economy and the carboNZeroCertTM programme has a part to play in this important process.

Since our last newsletter we have achieved a number of significant milestones for the programme. Our LATAM operations continue to grow rapidly with Viña Cono Sur, a subsidiary of Global Wine Giant Concha y Toro (5th Largest Vineyard in the World), becoming the first company in South America to achieve CEMARS® (Certified Emissions Measurement And Reduction Scheme) certification.

We have also been busy growing our Strategic Partnership networks and signed an exciting licensing partnership with Bureau Veritas, the world's leading independent certification body, to provide the highly successful CEMARS® certification to selected clients in Australia.

Bureau Veritas Certification has 80 000 clients in more than 100 countries and is supported by a global network of 5700 auditors, with expertise that is recognised by more than 35 national and international accreditation bodies. It provides a comprehensive range of certification and auditing services from public standards to more customised schemes, in the fields of Quality, Health, Safety, Environment and Social Responsibility (QHSE-SR). The partnership with Bureau Veritas is a great example of a New Zealand organisation 'punching above its weight' by creating value to the New Zealand economy both domestically and through exports of our information technology and intellectual property.

As you can see, the business continues to grow rapidly and to support this we are in the process of appointing four new positions, namely General Manager Sales, Business Development Manager, Marketing Assistant and Australian Business Development Manager. Monique Sutherland from our HR department is managing the recruitment process and we are keen to hear from talented individuals who would want to make a difference. Do keep an eye out in the main newspapers and www.seek.co.nz for these positions or drop Monique a line at SutherlandM@landcareresearch.co.nz

Mike Tournier
Business Manager
carboNZero programme

 

Keeping Abreast of International Best Practice

Carbon footprinting is a relatively recent activity and the standards and methods are constantly evolving. All signs are that activity in carbon footprinting is increasing. Most of the demand for this information is coming down the supply chain from retailers. However, some governments are also intent on introducing legislation that will require products to have a carbon footprint. Both are compelling reasons for demanding consistency in the rules on “what is in and what is out” of a carbon footprint and requiring independent verification to provide assurance that the rules have been followed. We actively monitor these developments.

Until recently, the most commonly known and used guidance and standards have been the Greenhouse Gas Protocol (GHG Protocol) and ISO 14064-1 both are used for measuring and reporting corporate greenhouse gas inventories. These two “standards” have formed the basis for corporate voluntary reporting. Companies use them for annual reporting and for reporting into the Global Reporting Initiative (GRI) and the Carbon Disclosure Project (CDP). The CDP challenges listed companies to disclose their greenhouse gas emissions on behalf of a very large investor community. The Australian Stock Exchange (ASX) requires its listed companies to disclose in their annual reports the extent to which they have followed the ASX Principles of Good Corporate Governance and Best Practice Recommendations. With respect to climate change, Principle 7.1 states that “companies should establish policies for the oversight and management of material business risks and disclose a summary of those policies”. The UK government has drafted legislation that will require listed companies to report their greenhouse gas emissions.

The World Resources Institute has been road-testing two new GHG Protocols – one for product footprinting and the other for reporting scope 3 or supply chain emissions. The Protocols are planned for release in 2011. In 2012, the International Standards Organisation will publish two new standards, ISO 14067 part 1 and part 2, for measuring and reporting product carbon footprints. And the ISO standards for corporate greenhouse gas accounting are also undergoing further development in the form of ISO 14069 for organisation footprinting. Last year, a group called the PCF Forum was established to bring together those interested in Product Carbon Footprinting and promote consistency in measuring carbon footprints to reduce greenhouse gases. This group is attended by the United Nations Environment Programme, the European Commission, European governments, the World Resources Institute, the International Standards Organisation, the Carbon Trust and many more, including large retailers. The fourth World Summit was held in Berlin in October this year and we participated. I will report back to you on the latest developments in our next newsletter.

In addition to voluntary programmes, a number of new regulatory schemes requiring greenhouse gas reporting have been implemented recently. Generally, compliance schemes have different reporting requirements and methodologies from voluntary programmes. The National Greenhouse and Energy Reporting System (NGERS) in Australia is in its second year and has recently issued its first set of results on some 150 companies with high energy consumption. NGERS is based on scope 1 and scope 2 emissions only but it allows companies to voluntarily include scope 3 emissions. NGERS was designed to be the reporting function for the Australian emissions trading scheme that has been been shelved for the time being. Companies are still required to report their greenhouse gas emissions and energy consumption under the NGERS regulations. The threshold in energy consumption will be lowered over the next two years and this will increase the number of companies that are required to report into NGERS. CEMARS has been improved so that our clients in Australia are able to prepare one CEMARS inventory and also report into NGERS.

The UK Carbon Reduction Commitment and Energy Efficiency Scheme is a domestic emissions trading scheme that started operating in April this year. This scheme includes a wider range of emissions sources than the EU-ETS and targets medium-sized companies. Participants are allocated emissions units or have to obtain them at annual auctions. The allocation will diminish over time but companies have to surrender units equivalent to their full footprint. Unless the participants reduce their emissions, they will have to purchase further emissions units each year. CEMARS has been assessed by the UK Government under the Climate Change Act as equivalent to the Carbon Trust Standard for CEMARS certified clients who are reporting their emissions reduction targets into the CRCEES scheme.

In addition to these developments, a number of industry groups have produced their own guidance on greenhouse gas management. As long ago as 2005, UK Water Industry Research (UKWIR) published a workbook for estimating operational GHGs in the water industry. In 2008, the Airports Council International launched its Airports Carbon Accreditation scheme to help the aviation industry prepare for the inclusion of the aviation industry in the European Emissions Trading Scheme. The scheme has three levels of accreditation: Mapping (footprint measurement), Reduction (carbon management towards a reduced carbon footprint), Optimisation (third party engagement in carbon footprint reduction), and Neutrality (carbon neutrality for direct emissions by offsetting). More recently, the Higher Education Funding Council for England and Wales has published a guide on Carbon Management Strategies and Plans for universities and colleges. The latest news is that the International Organisation of Vine and Wine is developing a specification for the product carbon footprinting of wine to provide a single uniform standard for the sector to measure and report the greenhouse gases associated with the wine product.

Carbon footprinting for organisations, products and services is clearly growing apace. We will shortly launch version 2 of the programme rules and guidance so that our clients can meet and exceed international best practice when they participate in CEMARS® and the carboNZeroCertTM programme.

Professor Ann Smith
Technical and Certification Manager
carboNZero programme

 

carboNZeroCertTM certified clients amongst NZ’s fasting growing companies

The 10th annual Deloitte Fast 50 was announced on Wednesday 27 October at five simultaneous events in Auckland, Hamilton, Wellington Christchurch and Dunedin.

The carboNZero programme is thrilled to announce that two carboNZero certified businesses were amongst NZ’s Top 5 Fastest Growing Companies – Nature Shop and Energy Light.

To make the 2010 index companies had to achieve growth of 161%. This was slightly up on the 2009 threshold of 145%. And growth of at least 523% was required to make the top 10 of the index.

Nature Shop was ranked as the second fastest growing company in New Zealand with an impressive 1106.39% growth over three years.

Web-based and customer centric, Nature Shop is a company that wears its own green credentials with pride. Headquartered in Mount Maunganui but selling around the world, it is a niche retailer that stocks natural clothing products that leave a minimal footprint on the environment. Nature Shop ensures all waste is recycled where possible and their packaging to a combination of biodegradable plastics and recycled paper. Nature Shop is proud to be carboNZero certified and is committed to being an environmentally responsible corporate citizen.

Energy Light were ranked as the third fastest growing company in New Zealand with an impressive 1081% growth over three years.

Flare Lighting and its subsidiary Energy Light are a 100% NZ owned lighting wholesale and distribution business. Making the best choice of lighting technology is more important now than ever before, says Energy Light. Since 2004, the company has been researching high-performance, cost effective and environmentally friendly alternatives to metal halide for large-scale commercial and industrial applications. The R&D paid off when it came up with a light fixture that enables business owners to improve the working environment while saving thousands of dollars. Flare Lighting has been working with the carboNZero programme since 2008.

Over the past decade, Fast 50 businesses have contributed $9.5bn to our economy. ‘Not only do these fast moving entrepreneurs deliver welcome visionary leadership to our country’s business landscape, they help inspire the next wave of entrepreneurial growth’, says Matt McKendry, National Fast 50 Leader.

This is a tremendous effort, we are all very proud of Nature Shop and Energy Light. Well done, you are truly carboNZero Hero’s!

 

 

Leading the way to a high quality low-carbon future

Climate change is inspiring one of the greatest eras of innovation in human history. Increasing awareness of the link between the production of goods and services and their carbon emissions is reshaping the market for everything from electricity to coffee.

Lord Nicholas Stern is the author of the world’s most well-known report on the economics of climate change. On a recent visit to New Zealand, he reminded us of what we all know to be true – the success of this new low-carbon industrial revolution is vital. The threat climate change poses on our environment, our economy and our health is on such an unprecedented scale that it could threaten the stability of the whole of western civilisation.

The good news is that these problems are opening up new and exciting opportunities for the businesses interested in finding solutions – and those of us who want to buy their products. Through the use of Emissions Trading Schemes and other regulations, governments are increasing the pressure on businesses to move to low-carbon production.

Our ability to see and support real progress where it is happening is vital to conquering the greatest challenge of our age. That’s where the carboNZeroCertTM programme has a key role to play. It is one of the world’s leading greenhouse gas certification programmes, and it comes from right here in New Zealand.

The carboNZero programme provides tools and resources that help individuals and organisations measure, reduce and mitigate greenhouse gas emissions. Organisations, products and services that are certified by the carboNZero programme include sports people, taxi firms, skincare manufacturers, car companies and interior designers. Each one is a pioneer in the global movement towards responsible capitalism and environmentally sustainable business practices.

Earning the right to display the carboNZero certification logo confirms this important commitment, and gives customers confidence that progress is being made.

There is a baffling array of more than 220 different environmental badges and certificates on products these days, some of which are less rigorous, comprehensive and robust than others. Kathryn Hailes, marketing manager for the programme, explains how a rigorous approach is fundamental to the programme’s growing success.

“If it is carboNZero certified, customers, investors and business partners can be sure it has been assessed to the most rigorous standards out there,” she said. “Businesses are increasingly using carboNZero certification as an important tool in building their national and international reputation. So the process has to be as robust and transparent as possible.”

Maintaining this high level of consumer trust is crucial for the carboNZero programme. Disappointingly, some businesses have responded to the market pressures brought on by climate change and growing consumer consciousness by making false claims of environmental responsibility.

This ‘Greenwash’ slows the shift towards a low-carbon economy. It can mislead us into buying products and services that are not produced responsibly. It undermines the credibility of certification schemes supporting genuine changes and it devalues the investments companies are making in them.

Thankfully, the Commerce Commission is working to stamp out this practice. In New Zealand, the claims implicit in environmental labels are covered by stringent rules. One of the most significant is The Fair Trading Act 1986, which prohibits misleading or deceptive conduct and false representations about traded goods or services.

As part of its ongoing mission to set high standards for eco-claims, the carboNZero programme is working closely with Consumer NZ, the country’s leading independent consumer watchdog. Its chief executive, Sue Chetwin, is on the carboNZero programme’s advisory panel.

By choosing products and services with carboNZero certification and finding out how your organisation can become carboNZero certified, you can help tackle climate change, support a new boom in positive innovation and beat the Greenwash.

 

 

Verification – proving its value

Over the past 10 years I have heard a lot of scepticism about auditors. I am the first to admit that we are a rare breed but there is compelling evidence to back the work we do.

While verifying financial data is seen as a necessity the need to verify environmental and greenhouse gas data is not as widely accepted by the general business community. Many of you (our clients) know first-hand the importance from having had your own emissions inventory data verified as part of the carboNZero certification process.

I am hoping to raise awareness of the importance of collecting and reporting accurate data when making any GHG claim at the Environmental Institute of Australia and New Zealand (EIANZ) conference in late October. I have been busy collecting data of my own that strongly demonstrate the variance between pre- and post-verification inventories. I will make this presentation available on our website in early November for those of you who are interested in finding out more.

Jeska McNicol
Verification and QA Manager
carboNZero programme

 

 

An Increase in Clients Means a Decrease in GHG Emissions

A number of our certified small enterprises have now come through their second and third year and achieved re-certification. It is incredible to see the results of the emissions reduction from some of these clients. Some particularly notable reductions include:

• PaintPlus Colour Systems Ltd – 62% reduction (42.07 tCO2e)
• Project Litefoot Trust – 43% reduction (5.45 tCO2e)
• Peru Café – 22% reduction (8.6 tCO2e)

Many of our clients who have very low carbon footprints to start off with have done a tremendous job in maintaining their low emissions output, while others may have experienced an increase in their emissions due to significant growth of their business. For more information regarding each organisation’s GHG emissions and emissions reduction results, please see their respective disclosure pages located on our website.

The last quarter was again a huge success with five new certified small enterprises and four re-certifications:

Newly certified clients

Four Acres Limited

Four Acres Ltd is a computing and internet services company, offering website design and website development in New Zealand for the small business market. Four Acres Ltd offers premier web solutions, focusing on providing high-quality services for clients. Customers benefit from a high quality of web services and the execution expertise of web solutions with certainty of time and cost and to assist them in achieving their strategic goals.

Central Documents Solutions Limited

Central Document Solutions Ltd is an exclusive authorised Ricoh Dealership that specialises in document printing and management solutions in Rotorua that is committed to achieving and maintaining carboNZero certification. Some of the reasons why CDSL is undertaking the carboNZero small enterprise certification include; achieve bottom line cost savings, reduce GHG emissions, setting targets and systems for ongoing monitoring and to reflect Ricoh Group’s global commitment to environmental sustainability.

Signify Limited

At heart, Signify is about web development. We produce websites that are usable, accessible, functional, and striking, while at the same time meeting the goals of our clients. One of our company’s core objectives is to "Be Good". This encompasses our sustainable business practices as well as our philanthropic and community oriented activities. Our commitment and our focus here is on the three "R"s, Reduce, Recycle and Re-use. By being carboNZero certified we can stand as an industry leader setting the example and be seen to not just be talking but taking action.

WWF-NZ

WWF-New Zealand is the local office of the WWF International Network, the world’s largest and most experienced independent conservation organisation. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future where people live in harmony with nature. Although WWF-NZ is a small office based charity, we recognise that, like any other organisation, we have a responsibility to monitor and understand our contribution to climate change – our greenhouse gas emissions – and take steps to reduce our impact. WWF-NZ is committed to reducing the greenhouse gas emissions from its own operations by 51%.between 2010 and 2020.

Antipodes NZ Ltd

Ageless beauty begins here. Antipodes® is certified organic and natural skincare featuring premium avocado oil and exotic New Zealand plant extracts, with scientifically proven skin enhancing properties. Our offering to you is ultra-hydrating skin preparations that contain bioactive botanical ingredients, and which imbue your daily skincare rituals with aromatic blends of heavenly pure plant fragrances. Be assured by our green beauty ethos featuring full organic certification, traceability of sustainable ingredients, use of renewable resources, ecologically sound values and the lightest of carbon footprints.

 

Recertified

Celcius Coffee

We are an artisan coffee roasting company based in Lower Hutt, Wellington. We are fast developing a reputation as an exceptional coffee roaster who provides coffee with a social and environmental conscience. We are committed to reducing our greenhouse gas emissions and this was evident when we reduced our emissions by 29% from our first year of participation in the carboNZero Programme. Our involvement in the carboNZero programme started in 2007 when we became the first coffee company in New Zealand to participate in the programme.

Project Litefoot

Project Litefoot, a charitable trust led by seven of our top sportspeople, seeks to inspire New Zealanders to lighten the load we place on nature. We work with the sports community (organisations, teams, clubs, members, fans and events) and businesses to inspire them to take actions to reduce their environmental impact. Project Litefoot’s ambition is to encourage New Zealanders to think and act now to protect scarce resources for future generations, to save money, and to protect our land and tourism based economy by living the “100% Pure” brand claim. Our campaign revolves around the leadership of our seven Ambassadors and the changes they have been implementing in their own lives since 2008. We’re committed to measuring and managing the impact of the Project Litefoot Trust through the carboNZero programme.

Timaru Copier Company Limited

Timaru Copier Company is an Exclusive Authorised Ricoh Dealership that specialises in document printing and management solutions in the Mid & South Canterbury area. Based on the requirements of Landcare Research’s carboNZero programme, Timaru Copier Company has identified and prioritised cost-effective opportunities for the ongoing reduction of greenhouse gas (GHG) emissions in our business. This plan includes initiatives aimed at directly reducing emissions, as well as intentions to develop relevant plans for future implementation, and plans directed at raising awareness and assisting culture change. For Timaru Copier Company, taking responsibility for the impacts our business has on the environment is central to the way we conducts our business.

Venture Taranaki Trust

Venture Taranaki Trust is Taranaki’s regional economic development, events attraction and regional tourism agency. The Trusts Statement of Intent was updated in 2007 to recognise the new key development theme of “building a sustainable future”. Under this development theme the Trust has actively looked for opportunities to make interventions that support that objective.

May Chang
Account Manager
carboNZero programme

 

The first carboNZero certified beds in Australia

The Sleepmaker FORREST™ Collection contains the first beds in the world to achieve carbon neutral certification, thanks to the internationally recognised carboNZero programme. This certification provides consumers with peace of mind that the making of the mattress conforms to the highest of internationally recognised sustainability standards.

Founded on the impeccable scientific pedigree of the Crown Research Institute, Landcare Research, the carboNZero programme is the first greenhouse gas certification scheme in the world to achieve international accreditation under the International Organization for Standardization’s ISO 14065, a globally respected business benchmark.

Professor Ann Smith, carboNZero programme Technical and Certification Manager, explains how a thorough approach is fundamental to the credibility of certification. “If the product is carboNZero certified, customers, investors and business partners can be sure it has been assessed to the most rigorous standards out there.”

Certification involved a thorough assessment of the bed’s life cycle greenhouse gas emissions, from the wood harvested in the forest to the recycling and disposal of the bed at the end of its life.

Looking at the bed’s complete carbon footprint in more detail, it includes:

• materials, from the wood and glue for the base to the rubber and coverings for the mattress
• transportation of materials and the emissions associated with assembling the mattress, for example, sewing and packing
• fuel consumed when moving the mattresses from the factory to Sleepy’s stores and the electricity used in stores
• estimation and modelling of the emissions associated with the bed’s recycling in the life cycle assessment.

The FORREST™ Collection carries the internationally recognised carboNZero certification logo because all greenhouse gas emissions have been measured and will be continuously reduced, verified and neutralised by cancelling verified carbon credits that meet the requirements of the Australian National Carbon Offset Standard.

By considering the impact of materials we use and the methods we employ to create the FORREST™ Collection, Sleepy’s is making it possible for both your conscience and your body to have a peaceful night’s rest.

 

Calling all ‘carbon heroes’

The carboNZeroCertTM programme offers a wonderful opportunity to bring clients together at our networking events. This is an opportunity for like-minded businesses to share experiences, network and establish business relationships.

The carboNZero programme is not sector or industry specific; rather it comprises a diverse group of forward-thinking and innovative companies that demonstrate leadership by reducing greenhouse gas emissions.

Any business that has proactively taken steps to join the programme is also one that will naturally care who it does business with, from both a customer and supplier perspective.

We are currently holding these networking events in Auckland, Wellington and Christchurch. They are great opportunities to showcase your certified products – wine, cheese, soups, coffee, etc. As client numbers grow we hope to expand to other regions.

Any carboNZero certified or CEMARS certified business may offer to be a venue or beverage host and we welcome you to display company promotional material at the event.

Thank you to the hosts of our networking events to date.

Josephine Rudkin-Binks
NZ Sales Manager
carboNZero programme

 

Marketing and events schedule ONLINE!

Current and prospective clients can now see online how the carboNZeroCertTM programme is promoting their certification and their certified clients. To see where the carboNZero programme is advertising, placing editorial and cases studies, presenting and exhibiting visit: www.carbonzero.co.nz/steps/market.asp

Use the People who Love your Products to Promote Them, and Hear from the Ones who Don’t

The most often overlooked facet of a green marketing campaign is the discussion it sparks. Whether they consider your campaign ingenious and can’t conceive why it hasn’t been tried before, or see your message to be at odds with your brand, consumers who are passionate about the products will talk about them.Although green companies must be much more cautious about promoting their products as a result of the ethical concerns of many consumers, when these concerns are adequately met green consumers can become the greatest endorsers a company could want. Non-traditional marketing often allows your company to observe conversations about reactions to your advertising and marketing efforts in real time. Zealous consumers are more likely to provide customer feedback, write commentary about products and either spread your message or denigrate your efforts. With an educated and informed consumer base, non-traditional green marketing efforts can be more quickly shared and understood, and more effectively reach an entire niche market than many larger companies can ever achieve with broad-reaching campaigns.

Although online marketing is rapidly emerging as the primary means of spreading brand messages, a move away from traditional marketing does not mean every company must solely pursue internet campaigns. Many companies can maintain the same grass-roots-level marketing efforts that make local businesses known and loved, but in a more sustainable way. One of the strongest advantages green businesses possess is the green consumer. Discriminating, passionate, and conscientious, when satisfied, most green consumers have a brand loyalty that would make Coca-Cola weep with envy. Alienating this core base with ineffective, misrepresentative, or unsustainable marketing campaigns destroys a green company’s market success irrevocably.

Emily McClendon, Environmental marketing specialist, 14 September 2010

www.environmentalleader.com/2010/09/14/5-reasons-why-sustainable-marketing-is-a-new-world/

 

Life Cycle Management Moves from Research to Reality

Creating a competitive edge, building and securing long-term market access, and proving the environmental credentials of their products is a major challenge for New Zealand manufacturing companies.  How can the adoption of a life cycle (or whole-of-life) approach help manufacturers in New Zealand achieve success in the increasingly environmentally conscious overseas markets? This was the question posed in an 18-month research project led by Landcare Research, with the support of the Ministry of Economic Development, Business NZ, NZTE, and the Ministry for the Environment. 

Life Cycle Management (LCM) is an approach to minimising the environmental and economic impacts of products and services that helps companies identify improvements and efficiencies beyond the factory floor. LCM delves into the supply chain, manufacturing processes, and transport but does not stop there. It goes on to consider how to minimise environmental risks when the product is marketed, used and finally disposed of.

The research project led six case-study companies through a series of ten workshops to learn key aspects of where the life cycle approach can be applied. Each workshop topic was complemented by practical activities to help companies implement the learning. The uptake and embedding of LCM approaches in the companies were monitored and explored by the Landcare Research team to build a better picture of the most effective ways LCM can be implemented by companies throughout the whole of New Zealand manufacturing.

The research is in the final stages and the information will be consolidated into a package of recommendations and practical ways for businesses to explore the benefits of an LCM approach in their own situation.  For more information: www.landcareresearch.co.nz/research/research_details.asp?Research_Content_ID=261 or contact Christine Harper at harperc@landcareresearch.co.nz (04 382 6644).

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New appointments

Karen Tipper, GHG Verifier and Deputy Certifier

Karen is our new GHG Verifier and Deputy Certifier who will support organisations through the carboNZero verification process.

Karen’s focus will be working with our external verification firms in New Zealand to deliver a high standard of audit and customer service to our clients during the verification process. This includes witness audits, verifier assessments, and ensuring our JAS-ANZ accreditation commitments are upheld throughout the verification process.

Karen is a Chartered Accountant and experienced auditor and comes to us from Deloitte’s Risk and Assurance Group where she was a Senior Manager at their Christchurch office. She has over 10 years experience in providing audit services to a wide range of clients in the United Kingdom, Germany and New Zealand.

Kathryn Hailes, Business Development Manager Australia

 

Kathryn has been appointed Australian Business Development Manager.

The Australian BDM role is primarily focused on providing account management and support for our Licensing partners to ensure that the programme is a commercial success for them and for us. Kathryn will also retain overall responsibility for the carboNZero programme Marketing and Communications, with her time split between these two roles.

May Chang, New Zealand Advisor

May has been appointed New Zealand Advisor.

Her role focuses on providing technical key account management support for our clients to ensure they progress through the programme in a timely manner. To date May has had responsibility for our Small Enterprise and Events clients.

Alan Carnaby, Marketing and Communications Assistant

The appointment of Alan as Marketing and Communications Assistant will further build the capacity on the carboNZero programme marketing team.

Alan has a keen interest in green marketing and environmental certifications. He has recently completed his dissertation titled: "Consumer perceptions of organisational motivations for green claims: An experimental approach", which explores consumers’ perceptions of organisational motivations behind green marketing claims for known and unknown brands across a range of certification types and is applied to the forestry industry.

Alan has recently completed his Bachelor of Commerce (Honours) in Marketing at the University of Canterbury.

ISSN 1178-3990

For more details or to submit ideas for consideration for the next newsletter please contact
Chris Thurston +64 9 574 4152 (general enquiries)
Alan Carnaby +64 9 574 4188 (marketing enquiries)

Email: carbonzero@landcareresearch.co.nz
Free phone: 0800 CNZERO (0800 269376)
Website: www.carbonzero.co.nz